Blog: All You Need to Know About Profiling
20 juillet 2021 | Consultez d’autres articles -->Being part of a research community like La Voix Maru Canada is different from taking one-off surveys because it involves developing a relationship over time. You tell us some information about yourself when you first sign up and we get to know you better as you take our profiling surveys.
How it Works
The details you share with us make up your member profile, which is built in a few different ways:
- Profiling Questionnaire – The basic demographic questions we ask when you sign up to the community.
- Mosaic – Weekly short surveys that include questions on more specific topics to learn more about your behaviours, habits, and views.
- Themed Screeners – Surveys, each sent out annually, that ask specific questions on the following topics:
- Travel, transport, technology & telecommunications
- Media & entertainment
- Work life and education
- Finance & insurance
- Health, identity & leisure
- Retail & shopping
What Information is Collected?
The most important demographics are those that help us ensure our research results are accurate and valid, such as age, sex, income, location, ethnicity, and more. But we are interested in many different aspects of your life!
Note that although these details about you are collected individually, we only view and use them in combination with responses we’ve received from all other members. All of your personal information and survey responses remain strictly confidential and your privacy is guaranteed.
Why it’s Important
The profiling questions we ask assures that we have members from all backgrounds in La Voix Maru Canada so we can provide reliable and accurate research results to the organizations we work with; results that paint a representative picture of Canadians as a whole.
Another important benefit is that profiling allows us to bring you a wider range of survey topics that you’ll find relevant and interesting (hopefully!). For example, if we know there are a lot of dog owners in our community, we can then field a survey targeting those dog owners.
Some profiling details can change over time, such as income, family status, location, etc. Keep an eye out for opportunities to update your member profile. You can also update some of your core demographics at any time by logging in to the Member Portal and clicking the Update Profile button.
Pas encore membre? Inscrivez-vous maintenant!
La Voix Maru est l’une des principales communautés d’études de marché en ligne au Canada, offrant aux Canadiens et Canadiennes l’occasion de participer à des sondages et à des discussions qui influeront sur les marques, les produits et les services que nous utilisons tous chaque jour. Nous collaborons avec diverses organisations, allant d’entreprises de marques réputées et d’organismes gouvernementaux à des organismes sans but lucratif et à des médias, qui veulent mieux comprendre l’opinion publique pour éclairer leurs décisions. Pour vous remercier de chaque sondage auquel vous répondez, vous recevrez des points ou des bulletins de participation pour gagner des chèques-cadeaux, des produits ou de l'argent comptant. Inscrivez-vous maintenant!
Vous n’êtes pas encore membre? Visitez www.lavoixmaru.ca pour vous joindre à notre communauté et partager vos points de vue sur une multitude de sujets comme ceux-ci. L’inscription est simple et rapide. Nous voulons connaître vos opinions!
